Medicine Not Myth™ Challenge
Official Rules


  1. Eligibility: Medicine Not Myth™ Challenge (the "Sweepstakes") is open only to legal residents of the fifty (50) United States, and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of GlaxoSmithKline ("GSK"), Brunner, Inc., Ciber, Inc., Ryan Partnership, Grey Group, ePrize, LLC ("ePrize"), any and all healthcare professionals, and their parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

  2. Sponsor: GlaxoSmithKline, 1500 Littleton Road, Parsippany, NJ 07054. Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

  3. Timing: The Sweepstakes begins on September 27, 2010 at 12:00 a.m. Eastern Time ("ET") and ends on March 31, 2011 at 11:59 p.m. ET (the "Promotion Period"). The Sweepstakes consists of six (6) monthly entry periods (each a "Monthly Entry Period") as outlined in the chart below:

  4. Monthly
    Entry Period
    Start Date
    (at 12:00 a.m. ET)
    End Date
    (at 11:59 p.m. ET)
    Drawing Date
    1September 27, 2010October 31, 2010November 8, 2010
    2November 1, 2010November 30, 2010December 8, 2010
    3December 1, 2010December 31, 2010January 10, 2011
    4January 1, 2011January 31, 2011February 10, 2011
    5February 1, 2011February 28, 2011March 8, 2011
    6March 1, 2011March 31, 2011April 11, 2011

    Ciber, Inc.'s computer is the official time-keeping device for the Sweepstakes.

  5. How to Enter: During the Promotion, visit and follow the links and instructions to play the Medicine Not Myth online game. Once you complete the the game, follow the links and instructions to proceed to the online Sweepstakes registration page; your performance on the game will not affect your chances of winning. Once you complete and submit the online Sweepstakes registration form including a valid home address (P.O. Boxes are not permitted), you will automatically receive one (1) Sweepstakes entry for the applicable Monthly Entry Period drawing. You may receive up to one (1) additional Sweepstakes entry into the applicable Monthly Entry Period drawing the second time you complete the Medicine Not Myth online game. Limit: Each participant may receive up to two (2) Sweepstakes entries during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder.

  6. Prize Drawings: Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Administrator will randomly select one (1) potential Sweepstake winner from all eligible entries received during the respective Monthly Entry Period, on or around the dates specified in Section 3 above. Non-winning entries will be included in subsequent Monthly Entry Period drawings. The potential winner will be notified by email, mail or phone after the date of the random drawing. If a potential winner cannot be contacted, or prize is returned as undeliverable, potential winner forfeits prize. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries for the applicable Monthly Entry Period. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prizes will be fulfilled approximately 8-10 weeks after the applicable Monthly Entry Period drawing.

  7. Prizes: SIX (6) GRAND PRIZES (one (1) per Monthly Entry Period): $500 check. Approximate Retail Value ("ARV"): $500. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a Sweepstakes prize depend on the number of eligible entries received during each Monthly Entry Period. Administrator (ePrize), on Sponsor's (GSK's) behalf, will award the prizes to the Sweepstakes winners. Limit: One (1) prize per person.

  8. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, Brunner, Inc., Ciber, Inc., Ryan Partnership, Grey Group, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

  9. Publicity: Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

  10. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

  11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, provided that, if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

  12. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

  13. Entrant's Personal Information: Information collected from entrants is subject to ePrize, LLC’s Privacy Policy and Sponsor’s Privacy Policy

  14. Winner List: Winner List requests will only be accepted after the promotion end date (listed above) and no later than August 8, 2011. For the Winner List, send an email with subject line: "Medicine Not Myth™ Challenge, Winner List Request," to

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